Skip to main content

Anmum MATERNA - Support Nutritional Needs For Pregnant Mum

According to studies, 9 out of 10 Malaysian pregnant mums are not getting sufficient folate, calcium and fibre1,2 . This calcium insufficiency from dietary intake could be further worsened as only 25.6% of pregnant mums get enough vitamin D3 , which is required for the body to absorb calcium4 . In addition, not all Malaysian pregnant mums are getting adequate amounts of iron to support their pregnancy .

AnmumTM MATERNA, the No. 1 Prenatal Milk brand in Malaysia* is scientifically formulated to include key nutrients to support the nutritional needs of Malaysian pregnant women. Nutrients such as Folic acid and Calcium are important to support foetal growth and development while maintaining or developing strong bones and teeth for both mother and foetus. It is crucial to support the eight (8) important aspects of pregnancy.


Pregnant women have higher nutritional requirements. A more convenient way to get nutrients needed to support pregnancy is by consuming maternal milk as part of well-balanced diet.

AnmumTM MATERNA supports 100% of pregnancy nutritional needs^. It’s backed by Fonterra’s Research and Development centre in New Zealand which has more than 90 years of science research and expertise.

There are 8 important aspects of pregnancy to be considered. AnmumTM MATERNA combines DHA, MFGM + Gangliosides (GA), Prebiotic, Probiotic Bifidobacterium lactis HN019 (DR10TM) and other key nutrients, including folate, calcium and iron, all of which are beneficial for expecting mothers and developing foetus. Apart from the addition of prebiotic and probiotic to help support the body’s digestive and defence systems. AnmumTM MATERNA is also low-fat, low-GI, and the only maternal milk that does not contain any added sugars# .


According to Dr Chuah Bee Poh, Consultant Obstetrician & Gynaecologist from Sunway Velocity Medical Centre, an adequate intake of nutrients during pregnancy helps to reduce the risk of maternal morbidity, including anaemia, unhealthy gestational weight gain, gestational diabetes mellitus (GDM), preeclampsia, preterm delivery and miscarriages5 . “There is research finding to show that maternal malnutrition may have long-lasting programming effects on the risk of developing non-communicable diseases later in life6 . “One important micro-nutrient for pregnant women is folic acid.

Foetal growth causes an increase in the total number of rapidly dividing cells, leading to higher folate requirements needed for healthy foetal development. Folic acid is important for the foetus’ growth and development including neural tube. Folic acid helps the body break down, use and create new proteins, which are our cells’ building blocks. It also plays an important role in DNA creation and red blood cell formation,” he explained.


Dr Chuah also stressed the importance of adequate calcium intake for expecting mums: “During pregnancy, your body needs to provide calcium to your foetus to aid the development of vital structures like the skeleton, in addition to repair and replenish your bones and teeth. If your calcium intake is insufficient, the calcium given to your foetus would come from your bones and teeth – so if you want your bones and teeth to stay strong during and after pregnancy, you’ll need to achieve adequate calcium intake. Calcium intake from 2 glasses of ordinary fresh milk will only fulfil around 50% of daily pregnant mom requirement. Therefore, it's best to take fortified maternal milk.”

At the same time, prebiotic and probiotic also help to improve overall health and wellbeing, especially for digestion and nutrient absorption. “Scientists have conducted extensive research into the potential of prebiotics and probiotics to help in restoring a well balance of good bacteria in the gut. This, in turn, can help us, including pregnant women, to have a good gastrointestinal environment,” shared Dr Khamsiah Muda, an Obstetrician & Gynaecologist and the founder of ANDORRA Women & Children Hospital.


2 glasses of AnmumTM MATERNA contains the equivalent level of folate from 17 oranges, calcium from 4 cups of fresh milk and zinc in seven (7) pieces of salmon fillet. On top of that, AnmumTM MATERNA is also formulated with MFGM, Gangliosides (GA), DHA, prebiotic & probiotic Bifidobacterium lactis HN019 (DR10TM). With the increased nutritional needs during pregnancy, it is crucial to support the 8 important aspects of pregnancy.

AnmumTM MATERNA is available at major hypermarkets, supermarkets and stores nationwide, as well as online via AnmumTM MATERNA, Lacta & Essential Official Stores on Lazada or Shopee.







Comments

Popular posts from this blog

Shopee Memperkasa Lebih 100,000 Usahawan Tempatan Baharu pada Tahun 2024

Kajian ‘Sayangi Malaysia, Jom Rai Lokal 2024’ oleh Shopee mendedahkan pencapaian penting dalam landskap e-dagang Malaysia: lebih 100,000 usahawan telah menyertai ekosistem Shopee pada tahun 2024 . Peningkatan ketara ini menunjukkan penerimaan yang semakin meningkat terhadap e-dagang sebagai model perniagaan yang penting dan mampan dalam pasaran digital yang semakin pesat. “Peningkatan penyertaan ke platform kami pada tahun ini menunjukkan usahawan tempatan semakin terbuka dengan peluang digital. Shopee kekal komited untuk menyediakan perniagaan tempatan dengan sumber penting termasuk program Penyelesaian Pemasaran Affiliate , perkhidmatan logistik pihak ketiga, dan Shopee Live untuk berkembang maju dalam landskap e-dagang yang kompetitif. Kami berbangga memainkan peranan dalam perjalanan perniagaan tempatan untuk meluaskan jangkauan, mengoptimumkan operasi, dan mencapai pertumbuhan dalam ekonomi yang sentiasa berubah ini,” kata Tan Ming Kit, Ketua Pemasaran dan Pengurusan Data di Sho...

Shopee - Winning Malaysian Loyalty on E-Commerce

Shopee reveals what drives Malaysian consumer loyalty to their favourite brands online in its October 2022 study ‘Winning Malaysian Loyalty on E-Commerce’*. For official brands with storefronts on Shopee Mall, repeat purchases are driven by value-added services and guarantees. 87% of Malaysians surveyed prefer Shopee Mall official brands due to 100% guaranteed authentic products, hassle-free returns, and free shipping. The remaining 13% feel rewarded by exclusive product launches and Shopee Brand Memberships.

Shopee Seller Summit - Unlocking e-commerce Success

***  Attendees will have the chance to gain early access to Shopee’s Year-end Mega Campaign packages and special attendee-only deals Returning as a hybrid event, Shopee will hold its annual seller summit on 16th June 2022 at Sunway Resort, Petaling Jaya, sharing key insights on how sellers can sustain their business growth online. The theme Level Up: Driving Growth Together, features a series of talks and panel discussions from industry leaders and distinguished experts. Shopee will also highlight support initiatives that will empower sellers to unlock new milestones. Tips and tricks from industry experts Participants can look forward to gaining insights on boosting sales by tapping into Shopee’s ecosystem to understand new consumer behaviour. This includes leveraging the in-app engagement features such as Shopee Live and Shopee Feed to connect sellers with consumers, forging a personalised, engaging and social shopping experience. With the economy transitioning into the new norm, ...